Reading Respone #6: Pg 82-103

Something that was brought up in the readings, was around the time that technology was becoming more available for the public, Televisions were becoming the next big wave of technology. To have a machine that was going to give you access to more variety of visual entertainment was to be a massive business. By the 1960s, 90% of the US households were owners of TV’s. Something that also brought the with TV, was the viewpoints. Viewpoints from other people from different parts of the country, and even in the world. Worldly viewpoints were being more and more introduced. Different viewpoints, different languages, customs.  Televised corporations became something of the normality and became more of an influence in technology to come.  Marshall Mcluhan wrote in his book The Medium Is the Message: An Inventory of Effects, “anyone of our new media, is in a sense a new language, a new codification of experience collectively achieved by new works habits and inclusive collective awareness.” (Pg. 84) Technology had made its own code, its own understanding. Where artist fall into this conversation is where they were very concerned for the industry. They felt TVs were going to change the industry, that they were felt TV was actually going to be an enemy. In the eyes of the state, TV was going to be political wave and make its mark, through advertising. Everything with one move, was going to be changed and revolutionized. the fear most people had about TV's, to this day, could have been true, and for the most part, were true in some aspects. But overall, what it did was introduce the Visual entertainment, more than anything else.